Marketing jobs

A marketing job is responsible for developing the marketing strategy that will be put into place by a business or firm. In order to accomplish this, the marketing must oversee a number of other employees, including market research managers and product development managers. Together, they work to determine the demand for the company’s product or service and attempt to identify the target market. The target market identified by the marketing manager and his or her team may include wholesalers, business firms, government agencies, retailers, or the general public.

Working collaboratively with product development specialists, sales, and other managers, the marketing manager also monitors trends in order to determine when new products or services should be introduced. The marketing manager is also responsible for working with promotion managers and advertising managers in order to help promote the product or services and to attract new customers, identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Consult with product development personnel on product specifications such as design, color, and packaging.
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The responsibilities of the role will vary, depending on the size of the organization and sector, and whether the focus is on selling a product/service or raising awareness of an issue that affects the public. As many organizations have marketing departments, marketing executives can be found in both the private and public sectors, from the banking, retailing and media industries to voluntary and not for profit organizations.